Mars Incorporated has recently announced several collaborations aimed at fostering the development of regenerative agriculture in North America. The company’s Mars Petcare US division, Royal Canin US division, and pet food brands PEDIGREE and IAMS are dedicated to encouraging wheat, corn, and rice growers to implement regenerative farming practices across 150,000 acres of farmland. It has been reported that Mars has partnered with ADM, Andersons Inc., Riceland Foods, and the Soil and Water Outcomes Fund to provide support for farmers in Arkansas, Iowa, Kansas, Minnesota, Missouri, Nebraska, Ohio, Michigan, and Ontario, Canada.
